What the fu*k is Makea?
MAKEA is a creative movement, brand, and story centered around indie filmmaking, guerrilla-style creativity, and community-building.
At its core is The Guys Make a Movie, a feature film about friendship, mid-life crises, and chasing big dreams, set in Pound City—an alias for Long Beach, California.
Surrounding the film is a wealth of content led by Primo, a half-man, half-gorilla who embodies the raw, gritty spirit of guerrilla filmmaking and marketing.
What is Pound City?
Pound City is Long Beach, California, reimagined. The name’s not just clever—it’s real. The symbol for “Pound” is LB.
This isn’t the Long Beach you see on postcards. Pound City is the grit, the grind, and the hustle—the heartbeat of MAKEA. It’s where stories are born, dreams are chased, and creativity runs wild.
Pound City isn’t just a place; it’s a mindset. It’s the vibe that fuels everything we do, from guerrilla filmmaking to those legendary merch drops.
What is The Guys Make a Movie?
The Guys Make a Movie is MAKEA’s centerpiece—a darkly funny, heartfelt feature film about rediscovering purpose and chasing dreams when life feels stuck.
Set in Pound City (Long Beach), the film showcases the humor, struggles, and triumphs of making a movie with almost no resources.
The process of creating the film is a big part of MAKEA’s story, blending authenticity and creativity into every piece of content.
How does Primo fit into MAKEA?
Primo, a half-man, half-gorilla, is the face of MAKEA and Pound City—a chaotic yet endearing character navigating the challenges of guerrilla filmmaking.
He’s the star of Primo Makes a Movie, a darkly comedic series about his journey to create The Guys Make a Movie while balancing family life and endless obstacles.
Primo embodies the MAKEA spirit—gritty, creative, and unapologetically real—as he tackles filmmaking, marketing, and storytelling from Pound City.
What kind of content does MAKEA create?
Feature Film: The Guys Make a Movie is MAKEA’s flagship project, telling a story of friendship, ambition, and resilience in Pound City.
Short Series: Primo Makes a Movie, a behind-the-scenes look at Primo’s guerrilla filmmaking journey, capturing the chaos and comedy of bringing The Guys Make a Movie to life.
Guerrilla Marketing: Wheat pasting posters, merch scavenger hunts, and bold marketing stunts in Pound City to connect with fans.
Community Engagement: Limited-edition T-shirt drops, social media content, and events inspired by Pound City’s vibrant culture.
What does MAKEA stand for?
MAKEA is about making something from nothing and celebrating the hustle, creativity, and grit it takes to bring big dreams to life.
It’s a Long Beach-inspired movement built on the DIY spirit of guerrilla filmmaking and marketing.
Why is MAKEA different?
MAKEA blends authentic filmmaking struggles with engaging storytelling and guerrilla marketing tactics.
It’s raw, funny, and deeply personal, bringing fans into the Pound City world while showing what it really takes to make a movie with no budget.
From Primo’s antics to the production of The Guys Make a Movie, MAKEA connects with people through bold, relatable storytelling.
Why Pound City (Long Beach)?
Pound City, the alias for Long Beach, represents MAKEA’s roots in a city that thrives on grit, creativity, and diversity.
It’s more than a backdrop—it’s the inspiration for MAKEA’s unique voice and the community-driven spirit behind its projects.
By showcasing Pound City, MAKEA honors Long Beach’s culture while amplifying its story to connect with a wider audience.
What can I expect from MAKEA?
A feature film, The Guys Make a Movie, capturing the humor and heart of chasing dreams in Pound City.
The short series Primo Makes a Movie, showcasing Primo’s guerrilla filmmaking and marketing adventures.
Bold, creative content like scavenger hunts, free merch drops, and guerilla campaigns in Pound City.
Limited-edition T-shirts and merch inspired by Pound City and MAKEA’s unique style.
Why the Merch Matters
MAKEA merch isn’t just clothing—it’s your pass into Pound City. When you wear it, you’re not just showing support—you’re becoming part of the movement.
Think of it as your key to exclusive access: events, behind-the-scenes content, special drops, and a deeper connection to the heart of MAKEA.
This gear stands for more than style. It represents the grit, the grind, and the hustle of creating something from nothing.
And just like everything else in MAKEA, it’s limited-edition and one-of-a-kind—because in Pound City, nothing is mass-produced, and everything has a story.
How Can I Support MAKEA?
Donate to the Cause: Every dollar counts—seriously. You might think, “What’s my $1 going to do for a movie?” Let us tell you: a lot.
Ths isn’t a big Hollywood production with millions of dollars to burn. This is guerrilla filmmaking at its finest, where every single dollar stretches farther than you can imagine.
$1 can help buy a roll of tape to keep a set together.
$5 covers caffeine to fuel long nights of editing.
$20 might pay for gas to get to the next location.
$100 could help cover props or a much-needed piece of gear.